Hence The Boom

HENCE THE BOOM

CHARLESTON FLAVORED CONTENT

The Situation

There isn’t a company in Charleston, SC who serves as a gateway for brands looking to get their products and messages in front of the Lowcountry audience. In addition, brands have an opportunity to tap Charleston as a fresh backdrop for pop-ups, product launches, ad campaigns, test launches and more. In Charleston, there are PR agencies, Design Agencies and Marketing companies - all doing very different things but only serving the Charleston market. There isn’t a local agency inviting brands and businesses to Charleston, until now. Hence, The Boom.

The Solution

Hence The Boom is a new hybrid creative agency designed to invite and welcome brands to Charleston and help them execute on-brand initiatives fitting to the Charleston audience. From Charleston flavored branded content to complete space take-overs, HTB aims to make the next decade here in Charleston a memorable one.

What I Did

Brand Strategy

NAMING

Brand Identity

poster design

Creative direction

CONTENT PRODUCTION