THRU

MAKING THE OUTDOORS MORE PERSONAL FOR EVERYONE.

The Situation

TriBike Transport, a legacy cycling shipping company wanted to build a new company targeting shipping label services but needed to build it from the ground up. Their core focus was to expand upon their commitment to developing reliable technology and a promise to getting riders gear anywhere in the world, hassle free.

The Solution

“Let’s bring in the creative I use, Adrian” - Dan J. / First, I was brought in to create a company name like, “Uber”. Clean, simple and tech-y. I came up with THRU. They loved it. Second, I was asked to bring it to life in both a wordmark but also in the brand ethos. Did that. Lastly, they needed to give their development team a design direction so they asked me to use the ethos as design direction and create the website. Done.

What I Did